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Business owners need to know how to calculate SEO performance for dollars invested.
“You need to measure it to improve it.”
Benchmarking is both a process and a research approach. You can calculate and estimate your business’s current capabilities against competitors—as well as business—which can assist you in spotting new opportunities or areas for development. Simply put, find the gaps between where your business is now and where you want it to be. Applying benchmarking to your digital marketing efforts can give more exact tracking and measurement of the achievement of your strategies from SEO to ORM, even email and social media.
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