LinkedIn hosts most of the decision-makers in its gamut and plays an indispensable role in making steadfast business relationships, thus contributing to building a sturdy sales funnel for businesses. It is considered a crucial Business-to-Business (B2B) lead-generation platform. As per the statistics, LinkedIn has helped in 45% conversion of B2B leads into a successful customer base for all the marketers. LinkedIn generates very targeted and niche segments of customers for businesses. A well- thought-out strategy can bring about tremendous results for growing organizations.

What is LinkedIn Marketing Strategy?

LinkedIn Marketing Strategy is a digital marketing plan to achieve the marketing goals of any organization. The presence of senior-level management, decision-makers and influencers on this social media platform makes it an important stage for B2B marketing activities. With the right strategies, you can tap the potential customers with great ease. Let’s understand a little more about this.

Tips to Create an Effective LinkedIn Marketing Strategy, 2021

Creating a plan for the marketing strategies on LinkedIn will be very helpful to implement and succeed in your business.

linkedin is a great platform to tap potential customers

1. Define Your Marketing Objectives

Defining the marketing goals will be helpful to tap the right channels and build the right framework to reap the maximum benefit from this strategy. The goals could be defined in varied ways, like building brand awareness, establishing a brand reputation, generation of leads, engaging with the target audience, selling products, and services, etc.

2. Create a Company Page

As simple as it may sound, having a company page on LinkedIn works wonders regarding establishing your brand credibility and authority. The Company page acts as a landing page for the customers to connect with your brand. The Company page acts as a brand ambassador for you, highlighting your ideas, brand values and is like the USP of your products and services. Relevant and engaging content on your company page is definitely going to pull the right audience towards you.

3. Focus more on Visual Content

Visual content sells more than anything. It’s engaging, creative, and appealing to the audience. The viewers have an immediate connection with visual representations of ideas. Posts with links to YouTube video content are a good option, however, the LinkedIn native video option is far more effective, as it auto-plays when your audience scrolls past their posts. Company presentations and relevant PDF’s can also be found in the video space.

4. Relevant and Up To Date Content

The content on the LinkedIn platform should be more focused on value creation, sharing relevant and informative materials with the target audience. Usage of hashtags will be more powerful and give a winsome solution to your marketing strategy. Usage of infographics, latest news updates of products and thought leadership is the most sought-after approach in churning the best content for the LinkedIn Company page.

5. More Employees Connected to the Company Page

Your Employees are your brand ambassadors, too. It’s a win-win solution to engage employees and the target audience at the same time. When more and more employees are following the Organization and sharing the Company content, the reach for the posts is diversified. The prospective customers find more credibility and value in employees resonating the brand values.

6. Making the Top Management Active on LinkedIn

A lot of attention is garnered when the top executives of an Organization reflect the company values and share their expertise on this platform through their posts. People take notice of such nuances where the top executives of the management are making efforts to connect with their customers.

7. Use LinkedIn Analytics

LinkedIn Analytics is invaluable to track the success of your posts, content and strategies. It highlights which content is bringing in maximum attention from the audience and the strategies can be aligned accordingly to the content, which captivates higher interest in the end-users.


LinkedIn marketing strategy, if designed and executed effectively, is sure to fetch you the desired results. You are fortifying your brand image and value by increasing your visibility on a platform where your prospective customers are evaluating you.

Anitha Ramachandruni

About The Author…

Anitha Ramachandruni, is an MBA graduate having rich experience in the field of Digital Marketing. She is passionate about writing and has been exploring the content writing field with her specific insights on Digital Marketing. She has hands-on experience working with many clients and adding more value to their brands. She is also an avid reader and likes to keep herself updated with the latest technologies in the world.

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