What Does CRM Software Do For online Business | How to use CRM Software

How online business gained popularity.

The Internet revolution has changed the face of economy. With the advancement in technology business processes have become more effective and efficient.  Through easy connectivity and accessibility of data, starting an online business has become an inexpensive task. Online businesses are springing up like mushrooms day by day.

 

Importance of Customer’s role in online business

A Customer can access any or all information about a product or a company through a click of a button. Exposure to the business has increased. Every customer is vital; there are several players in the market ready to capture their attention. With increase in communication, a customer brings in more prospective customers through a mouth of word. Hence not just obtaining a customer but to retain him/her is also important.

Gone are those days when the customer has to stand in a queue to buy a product. Today customer is the king, selection of items, payments, delivery everything can be done sitting at home.

With several players in the market, rigorous marketing strategies are a must to attract leads. The order the day is to convert those leads to customers. The challenge arises on how to track them, collate the data and reciprocate at the correct time. CRM software solves the problem for you.

Read Also: Widely used CRM software for Insurance Companies – agents | Importance and benefits

CRM software for small business

Once there was a farmer who cultivated cotton. It took 6 months for the crop to be ready.  During the first month, a person gave his contact information to the farmer and asked him to call once the crop is harvested. Similarly, he got requests for many more people. Six months are over and crop was ready, but the farmer has lost all his contacts and no one turned up to buy his cotton crop. He ended up in losses. This is simple example why CRM is useful. Customer relationship management helps in collating, storing, analyzing customer information and helps in bringing new customer, retaining the existing ones and winning back old customers.

 

Best CRM for startups

Startup, as we know, is a newly emerged business. Success of a startup needs:

  • Effective business model
  • A passionate leader, team work
  • Knowledge of market trends
  • Good timing
  • Well-organized plan and execution
  • Appropriate marketing strategy

Although there are thousands of businesses emerging every year, only few succeed in the market.

For a Startup to become an established firm, customer base has to be strong.  Customer Relationship Management enables to manage different people within the organization. Not just brining in customers and analyzing the data, CRM helps in collaborative decision making between sales, marketing and management teams.

Startups don’t fail because they lack a product: they fail because they lack customers and a profitable business model.                               –Steve blank

For most of the startups cost is a major concern, any strategy followed should be within the financial budget of the company. Therefore CRM software has to meet not only the needs and but also the cost of the company.

 

OPAL CRM by KloudPortal

KloudPortal is a mobile app and SaaS product development company. We understand the needs of Online and startup businesses. Through our products we have been successfully serving global customers for the past three years.

OPAL CRM is a user friendly, customizable application that can be easily acquired by any online business. Main features of our app are:

  • It captures leads from various channels, both online/offline
  • Records all communication with the leads
  • Lead management
  • Lead quotation and invoice management
  • Easy integration
  • Two line of code integration for website, ecommerce.
  • Detailed reports on product interest view, Lead conversion reports and possible lead reports.
  • Pipeline management
  • Self-registration and self-explanatory
  • Multilanguage support
  • Convenient to use mobile app

We have different pricing plans to cater to the needs of different segments. You can choose the plan that best suits your business. Our support team always welcomes customization.

 

Technical Features of our application are:

  • Restful Endpoints for integrating to Android/iOS applications
  • SMTP options for monetizing your requirement
  • Update application name and Logo of your choice
  • Supports any host providers   
  • Supports integration with Java , objective C, C#, Android, Swift, perl client integration code base

Try our OPAL CRM it’s best CRM software for small business. Find your business flourish through effective Customer relationship management.

For demo reach us: contactus@kloudportal.com

Widely used CRM software for Insurance Companies – agents | Importance and benefits

Insurance company

Insurance companies provide coverage to the insurer against damage, injury, hardship and losses. Insurance can be done on properties, goods, vehicles, life, health etc. Insurer is given a guarantee in the form of a contract by paying premium.

With an increasing number of insurance companies, one can sustain in the market only if they have good number of clients. Customer is base for any organization and in insurance business, it is the most critical factor.

Therefore finding ways to attract insures is a vital aspect in insurance business. On other hands, the cost of attracting a new customer is five times more than making the existing ones happy. So both existing customer and prospective customer are equally essential to make insurance company flourish.

Read Also: Why Sales and Marketing Teams need OPAL CRM?

Instead of concentrating on mere selling plans and products, insurance companies should focus on understanding customer and their future needs. This creates trust in existing customers and brings in more business. The customer is the key to success.

 

How is CRM helpful for Insurance Companies?

For a customer centric business like insurance, Customer relationship management plays a key role.  Several marketing strategies have to be adopted in order to attract clients for insurance companies. Policy should be attractive and also provide long-term benefits. Insurance companies generally adopt strategies like advertising campaigns, social media marketing, email marketing, personal marketing, online reviews etc. Challenge arises how to convert interested leads to customers. Leads have to be proactively tracked, communicated effectively/timely, induce interest and stay connected. There is no better solution than CRM software.

One of the drawbacks of insurance companies is that customers are not aware of policies and services rendered by insurance companies. CRM for insurance companies helps them to impart this knowledge.

 

Benefits of implementing a CRM software in Insurance Companies

If you are insurance company without CRM, you will have loads of disorganized data in the form of various emails, excel sheets, writing documents, filled in applications, call data etc., you will be under huge risk of misplacing it. Data lost is customer lost. There is an immediate need for CRM software to be ahead in the industry. Following are the list of things that a CRM software does for you:

  • Chaos free customer data management
  • Work-flow assignment; daily, weekly and monthly activities can be effortlessly allocated to agents by the management.
  • Insurance company is all about keeping the promise (contract) therefore a better record keeping of client’s data results in best customer service. Customer data has to be segregated according to various categories like premiums, renewals, applications submission, policies covered etc.
  • Detailed product wise, campaign-wise reports can be generated. It helps in changing strategies if necessary, also prevents from spends on nonvalue-added campaigns.
  • A CRM software helps in managing a clean record of customer data, there by the insurance company will be in a position to manage regulatory challenges effectively.
  • With good records keeping internal and external standards can be adhered to.

 

Benefits of CRM Software:

  • Identify value-added marketing strategies
  • Increased accountability
  • Increased revenue through better customer experience
  • Improved collaboration between team members and management
  • Compliance adhered

 

Best CRM software for insurance companies

There are quite a few CRM software list which consider themselves to be the best. If you are a small and medium scale company who need a simple CRM solution, we have one for you.

Know more about : The Most Customizable & Flexible | Customer Relationship Management ( CRM ) Software 2018

KloudPortal’s OPAL CRM is simple yet most effective CRM solution for insurance business. Its uncompromising features aid in managing clients of insurance companies in the best way possible. Following are benefits of OPAL CRM

  • Tracks lead from the various channel. Both offline and online
  • Funnels lead into hot, cold and warm
  • Gives agent a clear picture of to-do activities for a given day
  • The Manager can view what agent is working upon
  • Gives detailed reports
  • User friendly and easy setup process
  • A convenient mobile app, allows to track clients from anywhere.

If you want a customizable version of CRM software for your insurance company, yes we are ready for it. We at KloudPortal are always open for customization.

For demo reach us: contactus@kloudportal.com